I had the opportunity to help my Personal Trainer Devon Shurden build his new fitness brand: Fit Life Choices. We started from the beginning and selected a brand name that can tell a story. We developed the site, blog and all applicable social media sites. The short term goal is to build his client base and establish him as a fitness training expert. The long term goal is to build an online home for a fitness team of personal trainers in Houston and beyond.
We have launched the home base site and social media. The next steps are providing frequent content to give the brand credibility because of his fitness knowledge. We also need to build the social following and engagement with relevant content that is valuable to potential clients.
It has been an honor to help Devon with this project and help him understand the complexity of personal brand development.