There’s an unpleasant moment that occurs for entrepreneurs more often than it should. Someone asks for your business card, and you hand it over. They say, “Great, I’ll check out your site!” You say, “Excellent, but ignore the ‘Shop’ section — it’s out of date. And, oh yeah, the email newsletter link isn’t working, but I can add you manually to the list if you want. And … well the design is a little embarrassing …”
By this point, the person who was excited about your product just moments ago has finished the drink they were sipping and is looking for a polite way to exit the conversation — immediately.